News & Pictures : Cristiano Ronaldo in BES Campaign 2010 (8 April 2010)
Cristiano Ronaldo has a premonition that he will play the final of the World Cup in South Africa against Spain.
This is expressed in the advertising campaign that Banco Espirito Santo (BES) launches tomorrow night for the promotion of the new deposit two years CR 3.03% APR.
The campaign, conducted by the agency BBDO Portugal Time choreography of Mike Delaney, has a budget of three million euros for Spain and Portugal.
In the spot, CR9 has the feeling he will play the final against Spain, and the certainty that your money is at Banco Espirito Santo.
In the choreography, which recreates the atmosphere at street level, are also involved 16 children, selected in a casting in Portugal, Spain and the United Kingdom and who have shared with the player touches that many aspire to emulate.
The guys who shared the set with Ronaldo saw, on occasion, had to repeat the scene several times, in which the crash, with a smile, repeating the phrases he says in the ad, above all, he says in Castilian . Pedro Escudero, president of BES Spain, also accompanied the star during filming.
According to Escudero, “Christian brings a reputation exponential, which allows our teaching is the most closely identified with him. In addition, we get the message of BES will be remembered, understood and generate consumption. ”
View the pictures while CR filming the ad
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