Cristiano Ronaldo is probably the ideal incarnation of talent, fame, and fortune ahead of former Manchester United and Real Madrid star David Beckham.
Having won a multitude of individual and collective awards, Cristiano Ronaldo is regarded among the worldâ€™s top footballers.
Now his influence and potential can also be seen on the market, in terms of business.
C. Ronaldo is often being portrayed as they guy walking in David Beckhamâ€™s footsteps; succeeding the English man with the number 7 jersey at Manchester United, switching from Old Trafford to the Santiago Bernabeu in Madrid, dating one of David Beckhamâ€™s former girlfriends Nuria Bermudezâ€¦
Well, the list is longer than that but those facts are just examples underlining or rather explaining why most people see a bit of David Beckham in Cristiano Ronaldo.
Recently too, or back in October to be more precised, C. Ronaldo officially became a product of Armani â€“ one of the worldâ€™s most popular fashion designer.
This saw Cristiano Ronaldo succeeding David Beckham again in the fashion industry; the Portuguese superstar would be advertising Armani jeans and underwear early this year.
Pepe Jeans, Nike, Coca-cola, Extra Joss, and FIFA Street 2 adverts have let Cristiano Ronaldo become footballâ€™s top advertising icon.
The â‚¬ 94 million signing is reported to generate around â‚¬ 80 million each year in advertising revenues. C. Ronaldo is now Real Madridâ€™s most profitable player ever, something which will encourage Los Blancosâ€™ president Florentino Perez a lot.
Recently, Cristiano Ronaldo rejected a â‚¬ 3 million offer which was meant to endorse a property development.
The reason behind Ronaldoâ€™s refusal to reach an agreement was because the photo shooting interfered with Real Madrid training.
Still, C. Ronaldoâ€™s personal endorsements are believed to generate up to Â£ 70 millions every year.
Now thatâ€™s not all!
The 2008 Ballon dâ€™Or winner is set to surpass David Beckhamâ€™s influence in the United States and thus crack the countryâ€™s market.
Speaking to the media late in December, Chubby Chandler who is the Sport Management groupâ€™s director, declared:
â€œCristiano has unique qualities. He has the look of a â€˜Latino Beckhamâ€™ and he will succeed in the U.S, where he can make big profits.
â€œHe has no limit. In the coming years, he could earn more than 200 million USD in advertisingâ€¦ and that is being conservative in my estimation.â€
These are unbelievable numbers but if reports are true, then they really explain one thing:
Cristiano Ronaldo, the grown kid of Madeira, is a flying rocket on the pitch like on the market.
Angela Asante, CRF Chief Editor