The talismanic Read Madrid winger has followed numerous other footballers into the rag-trade by creating footwear carrying his famous name.
Cristiano Ronaldo has followed numerous top-level professionals by creating a fashion brand under his own name.
‘Cristiano Ronaldo Footwear’, as revealed on the star’s Facebook page, will feature shoes that are 100 per cent made in his native Portugal and will be available to buy from next February.
The shoes – based on the Portuguese player’s identity, image and behaviour, it says here – will target the premium end of the footwear market rather than the many styles of trainers usually associated with sports stars.
Footballers have famously branched into fashion and accessories before now.
David Beckham now owns his range of men’s toiletries called ‘Instinct’, while new QPR signing Rio Ferdinand runs his clothing company ‘#5’.
Ronaldo is still remaining fully focused on his playing career and is set to return to Real Madrid pre-season over the next week, after added time-off because he played in the World Cup.